the ecomoderate

I am a mother, a wife, and an entrepreneur. I am what I like to call an eco-moderate. What is an eco-moderate? Well, I believe it’s someone who wants to make better choices in their buying habits and become eco-friendly but are paralyzed by the amount of information out there on what it means to live a “green” lifestyle. In the past year I have noticed a considerable shift in the consumer mind-set to “green”/sustainable products. It is mind-boggling with the media, not just the news, but magazines and newspapers, publishing sustainable articles on a daily basis. As a consumer, it’s frustrating! Especially as a mother, who wants to do right for her children, but also as a wife who does the grocery shopping and makes the decisions on what overall products to buy, and an individual who wants to make a positive impact on this earth. I am completely overwhelmed with how to become a sustainable household. I devour websites, magazine/newspaper articles and books on the subject and each day I become more confused with what I am told I am to do.

Sustainability is a step-by-step process. It’s not an overnight makeover. It’s like losing weight…you didn’t gain the 20, 30, 60 or 100 pounds overnight, so you’re not going to lose it overnight either. My goal with this blog is to sort through the muck out there and help you, as a consumer, leave a positive impact in a realistic manner. Let’s face it, can the average American really afford an organic crib mattress for $350? Can we actually afford organic products at $3.50 a pound or tomato sauce for $10 a jar? My hope is that one day, being a sustainable household is affordable to everyone. So let’s start with one task at a time and together we can all make a difference.