Mar
31
2008
Have you seen the new Windex commercials touting its “green” qualities with SC Johnson’s Greenlist™ logo? My first reaction was very cynical; how can ammonia be “green”? So of course I jumped on the Internet and upon researching more, I found that SC Johnson removed 61 million pounds of VOCs (volatile organic compounds) from their products - the equivalent produced by approximately 656,000 cars in a year.
Here’s additional changes they have made under the new program:
• Removed 1.8 million pounds of VOCs from Windex® glass cleaner, while giving it 30 percent more cleaning power.
• Reformulated Pledge® Multi-Surface cleaner globally to increase biodegradability and reduce VOCs, and increased cleaning power by 30 percent.
• The fantastik® Orange Action® is a solvent free grease cutting formula also with no VOCs.
Now that’s impressive!
With a 20 month old in the house I think I’ll stick with my water and vinegar solution (10 parts water for 1 part vinegar) but it’s impressive to see a large corporation take a giant step in the Green Movement.
If you would like to read more about this visit the company website http://www.scjohnson.com/ or the Corporate Responsibility Newswire article at http://www.csrwire.com/News/10730.html
Mar
31
2008
I am a mother, a wife, and an entrepreneur. I am what I like to call an eco-moderate. What is an eco-moderate? Well, I believe it’s someone who wants to make better choices in their buying habits and become eco-friendly but are paralyzed by the amount of information out there on what it means to live a “green” lifestyle. In the past year I have noticed a considerable shift in the consumer mind-set to “green”/sustainable products. It is mind-boggling with the media, not just the news, but magazines and newspapers, publishing sustainable articles on a daily basis. As a consumer, it’s frustrating! Especially as a mother, who wants to do right for her children, but also as a wife who does the grocery shopping and makes the decisions on what overall products to buy, and an individual who wants to make a positive impact on this earth. I am completely overwhelmed with how to become a sustainable household. I devour websites, magazine/newspaper articles and books on the subject and each day I become more confused with what I am told I am to do.
Sustainability is a step-by-step process. It’s not an overnight makeover. It’s like losing weight…you didn’t gain the 20, 30, 60 or 100 pounds overnight, so you’re not going to lose it overnight either. My goal with this blog is to sort through the muck out there and help you, as a consumer, leave a positive impact in a realistic manner. Let’s face it, can the average American really afford an organic crib mattress for $350? Can we actually afford organic products at $3.50 a pound or tomato sauce for $10 a jar? My hope is that one day, being a sustainable household is affordable to everyone. So let’s start with one task at a time and together we can all make a difference.